There is quite a bit of work to do when running a business that appeals to the local market. Unfortunately, one of the more effective marketing strategies is often the most overlooked. You will want to have your business listed on quality local business directories. This simple act which only takes a few moments online can make a big difference in people knowing about your business.
Before the days of the internet, it was imperative that businesses find their way into the local phone directories and Yellow Pages because a great number of potential customers would look for such companies in these locations. Both online and offline business directories today have the same effect as so many people discover their services through such venues.
Why Choose Business Directories?
Studies have shown that 8 out of 10 people who do research on business or company they use a physical or internet directory to look up for information. A business directory is by its very nature targeted advertising that gets the attention of potential customers. This is because the people that are looking through directories are specifically interested in the products or services that your business provides. All you really need to do is create a listing that catches their attention.
You can use the tools of the directory to highlight specific information and even compare your listing to the competition so that you can make yours stand out to potential customers.
Advantages of Being Listed on Business Directories
There are a number of benefits which start with the very nature of business directories being the first choice for so many potential customers to use. However, there are many other advantages associated with this form of advertising as well.
Targeted Audience: As mentioned before, a person who is interested in the products or services you provide will most likely do their research through business directories. This means that you are advertising to an interested party which is far more effective than most forms of marketing as you are reaching a specific, interested individual.
High Returns: Because business directories appeal to those who have a specific interest in what your business provides, you get a high rate of return for your investment. By putting your business information into this type of directory, you are advertising to people who are already interested in what you offer.
Continual Returns: Unlike a single ad in a newspaper, radio, television, or other source, what you place in a business directory will last for up to a year or more. With online directories, you can even make changes that update your information which will last even longer. This means that you will be getting responses many months after first entering your information onto the directory.
Low Cost: Many only business directories are free or have low fees and even old fashioned print directories generally cost little more than a newspaper ad for an entire year’s worth of advertising.
Naturally, you’ll need to choose the online business directories that have a very high search engine ranking for the best results. However, the investment you make will pay dividends for months when you craft an eye-catching listing that will help you stand out from the competition.